IMterview - Native Advertising
Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.
View ArticleMobile now driving 80% of Twitter traffic
Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, MailOnline, Ampp3d and UsVsTh3m.
View ArticleAgencies identify value in global tech tie-ups
Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.
View ArticleFacebook to crack down on 'clickbait' articles
Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content.
View ArticleTwitter's UK leader: Media Week Awards 2014 captures 'thrilling evolution' of...
Final entries for this year's Media Week Awards, the biggest night of the year for the British media industry, must be submitted by Thursday (3 July) to qualify.
View ArticleBuzzfeed appoints Greg Coleman as president
Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.
View ArticleOMG don't read this
// 7 T R E N D S D R I V I N G C O N T E N T M A R K E T I N G The 25 Most Awkward Cat Sleeping Positions - perhaps not the most inspiring of headlines, but the article in question was read more than...
View ArticleWelcome to raw communications planning
YouTube has been everywhere recently. Buses, posters, magazine features and the BBC.
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